Roy, a seasoned entrepreneur, brand strategist, and business architect has consistently delivered innovative solutions in the real estate and hospitality sector.  Among his achievements is the creation of Freehand Hotels where he pioneered the concept and led the brand vision from ideation to execution. The culmination of these efforts saw Freehand being acquired by Queensgate Capital in 2018 for 400 million dollars.

Recently Roy launched a brand strategy firm, “Favorite Field”, where he channels the depth of his professional journey into a specialized hub for creative services. This company extends its reach beyond just real estate and hospitality, addressing the diverse needs of various clientele. Roy is also an investor and adviser to forward-thinking startups and tech companies orbiting the hospitality sphere including market leaders like Sweetgreen, Parachute, WTHN, Ghia, Thrive Market, and Sir Kensington among others